About us

GOTCHIES

At GOTCHIES We make comfortwear that’s designed to last years, not months.

Built right here in Canada, GOTCHIES is more than fabric and thread — it’s a commitment to quality, ethics, and identity. Every stitch is a stand against throwaway fashion and a reminder that what you wear closest to your skin should be the best.

We believe underwear shouldn’t be an afterthought. It should be something you’re proud of — durable, breathable, and designed for life in the North.

While other brands cut costs overseas, we choose to invest in Canadian craftsmanship. While fast fashion falls apart in the wash, GOTCHIES are built to outlast, outperform, and out-comfort.

This isn’t just underwear. This is premium Canadian comfortwear.

Made in Canada

Every pair is hand-sewn here at home. No outsourcing, no mass production. When you buy GOTCHIES, you’re investing in Canadian jobs and real craftsmanship.

We Cost More, On Purpose

We’re not the cheapest, and we don’t pretend to be. We pay fair wages, use quality materials, produce ethically and domestically. That means our price reflects real value — not corner-cutting (unlike other brands made overseas for pennies. Go ahead, check your underwear label right now 👀).

Built to Be Your Favourite

Soft, durable, and made to outlast the rest. GOTCHIES are the underwear you reach for first — because they just feel better, fit better, and last longer.

Brand FAQs

Where are your products made?

All GOTCHIES products are proudly made in Canada. Each item is hand-sewn by local tailors in Montreal, using high-quality fabrics sourced from a nearby textile mill. This local approach ensures we maintain exceptional quality standards and support our Canadian economy.

How do you ensure sustainable and ethical production?

By partnering with local tailors and fabric mills in Montreal, we reduce transportation emissions and support fair labor practices. We also prioritize high-quality materials for longer-lasting garments—helping to minimize waste over time

What is the “Gotch Your Back” Guarantee?

We stand firmly behind the comfort and durability of our garments. If your GOTCHIES ever fall short of our quality standard, just let us know (within 1 year of your purchase). We’ll provide a free, one-time full replacement—no questions asked. We believe everyone deserves comfort they can count on.

Can you justify your pricing?

We focus on ethical, locally sourced manufacturing and premium materials, which naturally affect cost. Each pair of GOTCHIES is hand-sewn by skilled Montreal tailors and crafted from fabrics woven in a local mill. This keeps production close to home, ensures fair wages, and lets us uphold the highest quality standards. It’s worth every penny for a truly Canadian-made product—even if the penny was phased out in 2013, we still believe in timeless quality.

The origin of "GOTCHIES"

“GOTCHIES” is a playful nod to Canadian slang for undergarments and loungewear, often heard in homes across the country. Variants like “gotch,” “gitch,” or “gaunch” date back to the mid-20th century, reflecting a relaxed, friendly attitude. The perfect name for a brand focused on cozy, locally made comfortwear.